NJSBDC Exporting Series: Small Business Marketing Strategies To Go Global

Learn to take on the global market and dominate your competition ?? Join us for an informative event where we will explore International Marketing Strategies and learn about the tools and resources available to U.S. businesses looking to expand their operations globally. Our guest speaker Lauren Platz, International Trade Specialist at U.S. Commercial Service, will provide practical insights into how to market to international clients and position your product competitively in the global marketplace. ?During the session, we will cover the following topics: -Prioritizing and targeting markets -Market research and assessment -Competitive positioning and segmentation analysis -Product certifications and standards -Pricing considerations -Cultural issues related to marketability -Entry methods and promotion methods, including trade missions, trade shows, eCommerce, tech tools, and website globalization Our speaker will also touch on the different services provided by the U.S. Commercial Service and the trade assistance resources available to U.S. businesses. ??Don't miss out on this opportunity to gain a competitive edge in the international marketplace and take your business to the next level!