Cross Border eCommerce Seminar

Digital Strategy Considerations for U.S. Businesses

Does your business understand the cross-border ecommerce mechanics and strategies to capitalize on this growth? The business community is learning from the lessons of the retail industry and transitioning to a business model that is increasingly utilizing cross-border eCommerce sales channels.
We sometimes hear from clients, “I’m a manufacturer, we do not sell products via our website.” Statistics shown 90% of these buyers are online researching for a business transaction, and these buyers will spend less than a minute searching your website before deciding to leave or stay. Having a website that is not optimized to current accepted standards is a red flag for most buyers, especially those in overseas markets. Like it or not, chances are your company is selling internationally (i.e. Canada).
Learn how to structure your digital real estate that will provide analytics that can help you understand the habits and preferences of your customers, giving you the tools to adapt your digital marketing strategies for the eCommerce sales channels.
Please join the U.S. Department of Commerce, NJ Small Business Development Center Northwest Office, NJ District Export Council and others for a half-day seminar on cross-border eCommerce considerations.

This Seminar will focus on:
• Getting Cross-Border eCommerce Sales: Practical guidance for Small & Medium Sized Businesses
• Cross-Border eCommerce Marketing & Brand Building: Grow your business globally & reach more potential overseas customers
• Cross-Border eCommerce Payment Solutions: How small business can utilize payment solutions for their global buyers
• Why eCommerce Translation: How language and communication plays a role in your digital presence including how an “English-only” mindset can potentially hurt your bottom line, and how to set yourself up for localization success.

Following this seminar, James Bledsoe (Deputy Director, eCommerce Innovation Lab) and all presenters will be available for free one-on-one business counselling sessions dealing with cross border ecommerce.

The eCommerce Innovation Lab (EIL) is housed within the U.S. Department of Commerce’s U.S. Commercial Service (CS). EIL works to increase the number of U.S. companies exporting through ecommerce by creating educational resources that meet the needs of ecommerce companies. https://export.gov/ecommerce


Registration: https://tinyurl.com/y7dnznq9