Small businesses have been dealing with the ongoing impact of the pandemic, social unrest, and environmental events. Small businesses owned by people of color have been some of the hardest hit. According to the National Bureau of Economic Research, between February and April 2020, the number of active Black-owned businesses declined by 41%, Latinx-owned businesses declined by 32%, and Asian-owned businesses dropped by 25%, versus just 21% for the general population. Comcast RISE was created to invest in the success of these critical businesses by providing valuable and practical support.
Businesses that qualify have the opportunity to receive marketing consultations, media placements, commercial creative production services, or a tech makeover from Effectv and Comcast Business. The Comcast RISE program is currently available to all small businesses owned by people of color. This includes Black, Indigenous, Hispanic, and Asian American business owners, among others.